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Originally Broadcasted on

Thursday 4th February, 2021

Neuroscience:  The Importance of Understanding the Brain

Dr. Merzenich is the brain behind BrainHQ and the author of Soft-Wired: How the New Science of Brain Plasticity Can Change Your Life.  Neuron Learning has worked with him in the past.

His webinar is part of the free, weekly, online series “Pushing The Boundaries of Achievement Series –  the Latest Evolution of Applied Neuroscience” hosted by our partner Elite performance Solutions. These engaging webinars will include a panel discussion  and an opportunity for Q&A. 

The Webinar features leading neuroscientists and education specialists who will explain: 

  •  how to understand and extract the untapped potential in everyone
  • ways to recognise and develop often hidden strengths, and
  • how to give everyone the tools to gain that competitive edge in their lives

About the Presenter 

Mike Merzenich

Michael is a serial entrepreneur, author and world-class neuroscientist. For nearly five decades, he has been a leading pioneer in brain plasticity research. Dr. Merzenich has published more than 150 articles in leading peer-reviewed journals (such as Science and Nature), and received numerous awards and prizes (including the Russ Prize, Ipsen Prize, Zülch Prize, Thomas Alva Edison Patent Award and Purkinje Medal). He has been granted nearly 100 patents, and he and his work have been highlighted in hundreds of books about the brain, learning, rehabilitation, and plasticity. In 2016, Dr. Merzenich was awarded one of the world’s top neuroscience prizes, the Kavli Prize, for his achievements in the field of brain plasticity.


Here are the upcoming weekly webinars

Advances in Technology Today: Best Practices with Elite Focus – Dr Steve Miller – London 12.00 Midday, Thursday, February 18, 2021

Elite Performance Outside of the Classroom  – Tom Nugent